Nardini
Nardini has been operating in the sugar-energy market for 50 years. currently with two units, the headquarters in Vista Alegre do Alto/SP and a new unit in Aporé/GO, they have a crushing capacity of 5.5 million tons of sugar cane per harvest, producing commodities derived from sugarcane. of sugar.
It is part of the Aurélio Nardini Group, with related companies: Auto Posto Santa Rita and CEN – Companhia Energética Nardini, a subsidiary that produces electrical energy from biomass.
The rebranding project
The objective of the project was to update the visual identity and create a 50th anniversary brand.
From initial conversations with executives, we detected the need to reposition the company in a broader way, looking at all the audiences with which Nardini interacts.
Visual identity redesign: trust and sustainability
The brand’s design concept follows some inspirations and characteristics:
Imposing
Reliable
Technique
Welcoming
Excellence
It was also necessary to make some guidelines linked to repositioning tangible to the public:
Inspiring
Sustainable
Contemporary
Typography: offers different weights and widths, with variations according to alignment, size and desired highlights.
Icons: elements with the function of illustrating and making communication more welcoming.
Graphics: the graphic element created from the curves of the Nardini icon adjusts according to the situation of each piece, involving texts and enveloping images, always bringing even more personality to the layouts.
Photography guidelines: the images used by the brand must represent its different audiences and stakeholders, closely conveying confidence and excellence in everything that is done.
Estúdio responsável: Transbrand
Estratégia: José Souza Junior
Diretor Criativo: Lucas Tavares
Designer: João Pedro Vila Nova